By: R.L. Fielding
On the web games give an equal chance for ladies of all ages to get in on the enjoyable ? and advertisers are taking notice. In truth, a study by game business investigation firm DFC Intelligence reveals that advertisers spent close to -million to buy space on casual game sites or in the games themselves in 2006, up from -million in 2002.
What?s behind this shift? Advertisers recognize that the audience for casual on the web games is expanding to encompass all genders and all ages. Research shows that these players invest far more time on the web and consume less standard media. Firms that ignore this space miss out on a vital opportunity to reach their target audiences while they?re at their most engaged.
On the internet Games Attract Ladies of All Ages
Casual on-line game websites continue to attract an ever-growing audience of female players who can?t get sufficient mind-bending puzzle and strategy games. Although the total female online gaming audience in August 2008 grew 27 percent versus last year to practically 43 million visitors, the number of female gamers in the 12-24 and 55-64 age segments grew at a substantially quicker rate, reports comScore in its 2008 study of on the web gaming audiences.
This presents a substantial opportunity for advertisers, who have primarily looked to the electronic game business as an arena to reach young males. The increased interest in on the web gaming amongst teenage girls and adult ladies is encouraging marketers to move a lot more of their ad budgets into the free of charge on the web gaming space. And it?s not just retail brands that are producing the move. Many pharmaceutical advertisers now use online game portals as a platform for reaching female consumers.
What?s much more, the online games industry is encouraging the trend by developing gaming content, portals and sites that are geared toward the interests of a female audience. This strategy ensures that the popularity of casual on the internet games amongst women of all ages will continue to skyrocket in the coming years.
A Passion for Casual Online Games
Not only are millions of women playing casual on the internet games, these ladies are dedicated players. Adult women are virtually twice as likely as men to invest 20 hours per week playing PC games, reports the Consumer Electronics Association (CEA). In reality, a survey conducted by Slingo, a digital interactive entertainment organization and thought-leader in the casual games industry, reveals that nearly half of all visitors to the Slingo.com portal play casual games seven days per week. The majority of respondents admitted to playing several various games in 1 sitting (71.6%) and to playing a particular game much more than five times in a row (61.1%).
What does this mean for advertisers? Casual online game web sites are amongst the stickiest entertainment websites on the Internet. By tapping into this extremely engaged audience, advertisers can connect with buyers much more simply than in other advertising platforms where the message is typically tuned out.
There are also a selection of innovative ad formats accessible in the on the web games space. In addition to rich-media and conventional banner ads, some casual online game internet sites offer in-game advertising, contest sponsorships, or branded ?advergames?. These formats further enhance advertiser brand engagement, supplying a tangible return-on-investment for advertisers in comparison with standard media buys.
The take away: A speedily growing, diverse female audience is turning to casual online game web sites to connect with like minded men and women, make new pals and have enjoyable. Advertisers and media planners stand to win massive by purchasing space in these on-line game destinations.
About Slingo
This post is provided by Slingo.com, a leading on-line destination for people who enjoy playing games, winning prizes and having fun. In truth, 1 out of every single 20 folks in the U.S. has played Slingo on the web. The Slingo internet site presents free, original on the internet games, downloadable games, and contests with cash prizes, as properly as a social-networking community for game players. For more data, please check out http://www.slingo.com/.
Source: http://www.coscn.org/female-players-reign-supreme-in-casual-online-games.html
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