Menswear Startup American Giant Gets Into The T-Shirt Business

American Giant, a startup offering affordable, American-made apparel for men, is expanding into T-shirt sales today. The company launched at the beginning of February. CEO Bayard Winthrop has decades of experience in the apparel industry, including a stint as the CEO of Chrome, the preferred laptop bag-maker for hipsters. Winthrop says he started to realize that even though manufacturing has largely moved overseas, ostensibly to save money, the real cost is in distribution. So by selling direct to the consumer through its website, American Giant can manufacture its clothing in the United States (specifically in a facility just a few miles south of San Francisco) and still compete with other brands on price.

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