The News International mogul appeared to be searching for the businessman to follow on the microblogging site after tweeting: "Alan-sugar".
Lord Sugar then suggested Mr Murdoch could be looking at the site as a business opportunity, saying: "I wonder is my old pal @rupertmurdoch is eying up Twitter to buy or invest in it. He missed out on Facebook and My Space. not a great deal."
Lord Sugar sold his electronics firm Amstrad to Mr Murdoch's BSkyB in a ?125 million deal in 2007.
But today, the entrepreneur pointed out the 80-year-old had stopped following him.
Mr Murdoch, who has 105,994 followers, followed just 11 people four days after joining, including Wall Street Journal columnist Peggy Noonan and Twitter chairman Jack Dorsey.
Sensing a snub, Lord Sugar tweeted: "@rupertmurdoch Why did you un follow me did you see too many press articles saying you only follow 4 people one of which was me ??"
Mr Murdoch has yet to reply, commenting largely on the Republican leadership contest in the US.
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