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Saturday, 4 February 2012

Banner Advertising Terminology

When you decide you are ready to dive into web banner advertising it is important to get the lingo down so that you can understand and get the most out of your advertising banners. Here are some important key terms to get you started:

Page Views or Page Impressions: the number of times a page is requested.

Traffic: the number of page views per month to a web site.

Creative: refers to the graphics and design of your custom banner sign.

Rotating Ad: an advertising banner design on the page that changes every time the page is reloaded.

Static Ad: a banner ad creation that does not change, but remains the same every time the page is reloaded.

Text Ads: advertisements made up of text, which are backed by hyperlinks and when clicked on will take the potential customer to the advertiser?s web site.

There is much debate about which is better for advertising ? text ads or banner ads. We will address that in an upcoming post.

Banner Views: the number of times a page view lasts long enough for a banner ad to completely download.

Click Through: when a potential customer clicks on your banner ad and goes to your web site.

CTR: the click through rate that is measured in percentages, it is the percentage of visitors to a web site who actually click through a banner advertisement. This is typically a very low percentage with anything over 1% being very good.

Conversion Rate: the number of customers who click through to your web site and then actually make a purchase, essentially converting them into customers.

Landing Page: the first page that a potential customer sees upon clicking on your advertising banner.

A landing page is like the short version of the message you want to convey, it gives basic information and provides a call to action for the potential customer.

CPC: the cost per click. If you set up a CPC banner ad advertising arrangement, that means that you will only pay for your ad space when someone actually clicks on your banner ad to go to your web site.?

CPM: means cost per thousand with the ?M? representing the Roman numeral for one thousand. If you agree to CPM banner ad rates, you will be charged based on every thousand page views the web site your banner ad is on receives regardless of click throughs to your web site.

Cost Per Sale: a way of calculating how much cost a company puts into one sale. Banner advertising is included in that cost.

Jane Stone is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.pointbanner.com

Source: http://www.1directory.net/internet-and-businesses-online/banner-advertising-terminology-2030.html

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Hudson Valley Mobile Marketing by [Edge Business Marketing] Visit ...

http://www.NYMobileMarketing.com - Hudson Valley Mobile Marketing, (914) 522-3511 QR Campaigns, Text Messaging/SMS, Mobile Websites, Mobile Apps for Business.. EdgeBusinessMarketing: Websites, Custom Facebook Pages, Video Marketing, Search Engine Marketing (SEO & PPC) and More

Source: http://www.youtube.com/watch?v=QoNMigTwHlM

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Friday, 3 February 2012

Why you might stop reading this post before you reach the end of the ...

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Before you get to the end of this sentence, most of you will stop reading.

Some of you will be outraged by my opinions on spirituality, or weary of?how I always go on about cats/cake/money, or just plain uninterested in the things I write about.

Some of you will be looking for an article about spider monkeys or a picture of plum blossom, or will be gasping for a cup of coffee.

I?m not affected by those in the second category but, in vulnerable moments, I worry about the first.

You might also worry about speaking up ? at work, to your friends and family, in your spiritual/political/social groups.

These are the things that help me to keep launching words into the world:

*?I remember that, even if every single one of my posts said ?you?re lovely?, some people would get annoyed. We can NEVER keep all the people happy all the time, and neither should we try to.

* Some (all?) of those people who stop reading are better off doing so. We all have ideal audiences, and it can take a while to find the people who are interested in what we have to say. Chris Guillebeau sometimes sends out newsletters that are extra-Chris-Guillebeauy, just to winnow out the people who will never appreciate his offerings.

* Sometimes I will upset people with the things I write/say. That?s fine too. I?ll listen to feedback and either stand by what I said despite it causing harm, or acknowledge that I made a mistake and?learn from it. I?ll know that I?m human. I?ll forgive myself.

Stand by what I said despite causing harm? Yup. Sometimes hurt or stirred-up-feelings are necessary, in order for something to be learnt or something to heal. You don?t always have to like what I say. What you do with your reaction to what I write?is up to you. It?s none of my business.

It?s always a risk to speak up.?Writers are speaking up whenever they send words out into the world. You are speaking up whenever you open your mouth and make sounds. Even before you make the sounds.

?Don?t try to figure out what other people want to hear from you; figure out what you have to say. It?s the one and only thing you have to offer.?

~Barbara Kingsolver

This is what I have to say today.

Plum blossom by noe via Creative Commons with gratitude.

Incorrect source, offensive, or found a typo? Want to write?

Kaspa & Fiona?s eyes met across a crowded room in 2010. They decided to: a) get married & spend their rest of our lives together, & b) pool their passions & talents to give birth to Writing Our Way Home. Their mission of helping people to connect with the world through writing. They offer a smorgasbord of writing e-courses, & run a thriving community. Read more about their mindful writing practice, small stones, and meet Lorrie in Fiona?s free ebook. / Fiona is a published novelist, therapist, creativity coach, & is very fond of earl grey and home-made cake. Kaspa is a Buddhist priest, writer, therapist, drama enthusiast, & is still learning to play the ukulele.

Source: http://www.elephantjournal.com/2012/02/why-you-might-stop-reading-this-post-before-you-reach-the-end-of-the-first-sentence/

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News and Society Blog-Economics - blog*spot

Some folks have stated that it is possible that Europe can get through this economic crisis without imploding, but I tend to disagree with that assessment. And each time the EU works to shore up one of its challenges in its banking sector, with its currency, or in negotiation with one of the countries known as the PIIGS (Portugal, Italy, Ireland, Greece, and Spain) - all I notice is that proverbial can being kicked farther down the road. In fact, it is adding insult to injury for bondholders, investors, and it is causing chaos on the global market.

China has already lost a huge amount of exports and retracted from its 10% year-over-year growth goals, and is now looking at more like 7% growth. It is quite possible that they will not even attain that, even at a time when their 12-year plan calls for producing 100 million more jobs in rural China, amongst other things such as; taking over the alternative energy sector, the aerospace industry, the information technology industry, and the auto industry from the rest of the world.

Those are pretty lofty goals, and one might have been worried about all that, but with the European crisis cutting into their export numbers, and severely curtailing their growth, it looks doubtful. Further, China has its own worries such as all of those bad loans which occurred during their stimulus after the global financial crisis, and the pervasive corruption in their cronies state-run capitalist system. So, they won't be bailing out the EuroZone and all the talk of such is a mere fantasy.

Of course, China isn't the only one who has a challenge, Japan isn't batting 1000 either, and their economy is intermixed with the EU, along with both of their banking systems.

And if you think the United States is free for harm, you would be wrong. Not only is the United States, Japan, and China all on the hook for the IMF, they've also agreed to work with Europe to help save it. Is it even possible?

The problem is so vast, and so deep, and many of the nations in the Euro zone are not economically viable, they don't take in enough tax revenue to support their governments, and exist, much less deliver on their socialist promises to the masses based on borrowed money, and now they are on severely borrowed time. Even if their debt was washed out, they still would be a future risk - is what I am saying - they are not viable, or temporarily sustainable for that matter.

Standard & Poor's downgraded six of the top US banks based on their exposure to European debt, and due to the inter-banking system, which leaves everyone on the hook. If Europe goes down, and fully Implodes, it could take the whole rest of the world with it. We should just be glad here in the United States that we will not be hurt as bad as the others, but we will not come out completely unscathed. Indeed I hope you will please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Future Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Article Source:http://EzineArticles.com/?expert

Source: http://newsandsocietyblog-economics.blogspot.com/2012/02/when-europe-economy-does-fully-implode.html

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Source: http://subjoin-tokyoite.blogspot.com/2012/02/news-and-society-blog-economics-when.html

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Thursday, 2 February 2012

Spain's BBVA posts Q4 loss after US writedown (AP)

MADRID ? A big U.S. accounting adjustment saw Spanish bank BBVA post a fourth quarter loss, the company said Thursday.

Spain's second-largest bank by market capitalization said it made a euro139 million ($183 million) loss in the fourth quarter as a result of a euro1.01 billion writedown in the value of its U.S. business. In the fourth quarter of 2010, the bank posted a euro939 million profit.

The turnaround in the fourth quarter performance was largely to blame for a 34.8 percent slide in the bank's 2011 profit to euro3.00 billion ($3.95 billion).

Gross income was euro20.6 billion ($27.1 billion), down 1.6 percent from euro21 billion in 2010. It increased by 10 percent to euro5.5 billion in the last quarter compared to the same period in 2010.

The bank said its bad loan rate was down to 4 percent, compared to 4.1 percent at the end of the third quarter. Loan-loss provisions were up euro182 million ($240 million) in the fourth quarter, almost double that at the end of the previous quarter.

Spain is expected to fall back into recession this quarter. A near two-year recession that it began to emerge from in 2010 has left the country with a swollen deficit and an unemployment rate of 23 percent, the highest in the 17-nation eurozone.

The bank said it would be easily able to comply with the requirement from the European Banking Authority to shore up its core capital base to 9 percent by June 2012 without selling strategic assets.

The bank's shares were up 0.9 percent at euro6.95 in midmorning trading in Madrid on Thursday.

Source: http://us.rd.yahoo.com/dailynews/rss/earnings/*http%3A//news.yahoo.com/s/ap/20120202/ap_on_bi_ge/eu_spain_earns_bbva

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